Strategic funnel & email copy that connects, converts, and sells — without feeling salesy.

Girlie, I’m saying this with so much love…

If template copy and ChatGPT funnel strategy was going to work… it would have already

You’ve put so much time, love and energy into creating your offers.

And there are so many people who need you to hear from you.

Don’t get DIY copy and funnel strategy be the thing standing in the way of $10k launches and working with your dream clients.

And I know you’re a literal wizard.

You’ve already built a business from the ground up and scaled it to $3k or $5k months.

But you and I both know that taking your business to the next level…

Being able to spend winter in Bali without worrying about your bank account.

Getting DMs from clients saying “this program literally changed my life”

Waking up every day excited to build new offers and make an even bigger impact.

That’s going to require some next-level strategy.

So instead of wasting one more minute trying to do it on your own…

Book a call with someone who has what it takes to help you scale your business to 5-figure months…. and beyond.

Who is this for?

Hi gorgeous! The name’s Isabel.

I am a copywriter, health coach, yoga instructor, and personal trainer.

There’s nothing in this world that I love more than helping women feel their best…

And that includes working on-on-one with soul-led business baddies to turn their offers into money-making machines…

That also change the world (no biggie).

If you’re tired of running your business with no one in your corner…

And you’re looking for someone who really gets it (aka understands your mission and can dish with you about all things health and wellness)…

Then you’re in the right place.

I’m a firm believer that the Universe puts the people we need into our lives exactly when we need them.

Let’s work together to help you build an online presence that really feels like you…

And a website that you don’t feel embarrassed sending your clients to.

I literally could not have done it without her!

"I've worked with Isabel during two of my launches and literally could not have done either without her! She has such a talent for turning my ideas into an organized plan and makes me feel like I have someone who is really dedicated to my success in my corner. Not to mention that she's an extremely talented writer that I can trust to take care of all of my copy needs. I highly recommend her to anyone with an upcoming launch.”

Jenny F.

Working with Isabel was transformative for me and my business.

"Working with Isabel was transformative for me and my business. Not only did she help me gain way more clarity on my offerings, but her work ended up boosting my website traffic by 22% and also made it so much easier for my dream clients to understand my offerings and get in touch with me to work together. I can’t recommend working with her enough.”

Hilary M.

  • The Conversion Kickstart

    What’s included?

    45-Minute Discovery Call: to talk project deets and put together an action plan.

    Market Research and Voice of Customer Interviews: to understand why your dream client has to work with you.

    Short-Form Sales Page: a max 1200-word sales page where we seal the deal with soon-to-be clients.

    1 Round of Revisions: for a little fine-tuning.

    Payment options include a $1,197 one-time investment (BEST VALUE) or two bi-weekly payments of $679

  • The Essentials Funnel Copy Package

    What’s included?

    45-Minute Discovery Call: to talk project deets and put together an action plan.

    Market Research and Ideal Client Interviews: to understand why your dream client has to work with you.

    Long-Form Sales Page: a 2000-3000-word sales page where we seal the deal with soon-to-be clients.

    6-Piece Email Marketing Campaign: because for every $1 you put into email marketing campaigns, you can make a whopping $42 back.

    1 Round of Revisions: for a little fine-tuning.

    Bundled together for a $2,797 one-time investment (BEST VALUE) or two bi-weekly payments of $1,497.

  • The Sell-Out Masterclass System

    What’s included?

    45-Minute Discovery Call: to talk project deets and put together an action plan.

    Market Research and Ideal Client Interviews: to understand why your dream client has to work with you

    1 Opt-In Landing Page: a max 600-word landing page that makes giving you their email in exchange for access to your masterclass a no-brainer.

    1 Short-Form Sales Page: a max 1200-word sales page designed to upsell watchers to purchase a high-ticket offer.

    5-Piece Email Marketing Campaign: to seal the deal for masterclass watchers who are still on the fence about buying.

    3-Piece Email Marketing Campaign: for anyone who opted in but didn’t (because they obviously just forgot to) watch your masterclass.

    1 Round of Revisions: for a little fine-tuning.

    Bundled together for a $4,397 one-time investment (BEST VALUE) or two payments of $2,397.

How do we get started?

  • Step 1: Dish about your coaching biz

    During this first call, we discuss a game plan for your next launch and figure out what the best copywriting package is (or come up with a custom service plan) to meet your needs.

  • Step 2: Research, research, research

    It’s my job to get inside the head and hearts of your dream client, which involves conducting 2-3 voice of customer calls with them. This step also includes researching competitors and creating a cohesive brand guide.

  • Step 3: The fun begins

    After gathering all of the necessary data, it’s time to actually start writing! During this step, I will be focused on creating strategy-driven copy with a clear message that educates your future clients on your product and turns them into lifelong fans.

  • Step 4: A little touching up

    Because I want you to be super excited about our work together, I invite all my clients to release their inner perfectionist and let me know all the nitty gritty details of what they’d like changed. In-depth revisions are offered up to 5 business days after project completion.

"Isabel is a phenomenal teacher and writer that consistently exceeded my expectations while working with her. Not only is she extremely knowledgeable about a variety of topics related to mental and physical health, she’s also able to deliver complicated information clearly, concisely, and in a way that is easy to digest.”

Rafael S.

"Isabel has been a great asset for us, always gives her work 100% and makes generating content for our website a breeze. Very easy to work with, comes up with ideas on how we can improve content above-and-beyond and needs very little direction to get tasks completed. Will definitely continue working with her in the future!"

Curtis D.

And finally, girlie, I say this with so much love:

You can’t do it all.

You didn’t start this business to be a slave to your laptop, working more hours as a business owner than you did during that soulless 9-5 that you ditched.

And transforming your online business into a million-dollar-making money machine will eventually require hiring the right talent.

You can either make the investment now and literally collapse time - skipping years worth of stress and struggle and waking up tomorrow with the tools you need to make bangin’ money as an online coach.

Or, you can wait.

And look back on this day two years in two or three or FIVE years and wonder, “What if?… What if I’d gone all-in on myself that day?”

Believe me when I say, that’s not what I want for you. And I know that’s not what you want either.

So instead, let’s do this together.

Imagine waking up tomorrow…

In Bali, at an Airbnb that’s so nice you feel like you’re living in your Pinterest board.

Where you get to spend slow mornings basking in your 9-5-free life (no more early morning wake-ups and hour-long commutes to get to the office).

Your days begin with you sipping fresh coconut from your private pool and checking your emails to see how much money your newest online program made while you slept.

All that’s on the schedule is one-on-one calls with your dream clients.

So after enjoying early-morning tanning sessions, you pop on the cutest matching sets, admire your sun-kissed skin, and spend afternoons working from your favorite boho-bougie coffeeshops.

Every day you wake up with same excited feeling in your belly. The same one you always get on a first date.

Your new emotional baseline isn’t dysregulation and fear about your business falling apart if you step away for an afternoon.

Instead, you spend days energized and fully present in the here and now (no more working until midnight and waking up at 3am in a panic, wondering “will I land enough clients to pay my rent this month?”).

Even more importantly, a deep sense of purpose and fulfillment follows you wherever you go.

Because you know that you’re living up to your fullest potential, making the most out of your time on this planet, and helping hundreds of other women do the same.

Book a discovery call with me today and let’s dish strategy for turning your next launch into a 6-figure paycheck.

Questions? I have answers.

  • Wait times can be anywhere from 1-4 weeks depending on how jam packed my schedule is with other projects. If you can’t wait to get started, an additional rush fee can be paid to get your project to the top of my to-do list.

  • This number can change depending on the project scope and how quickly the voice of customer calls can be scheduled in. On average, it takes between 2-4 weeks to completely wrap up a project.

  • Unfortunately, the answer to this question is no. In most cases, it actually takes longer for me to write from scratch than to revise pre-written copy! And a big part of my job is studying your ideal client to ensure that your new messaging gets them excited to hit the ‘buy button.’

  • Absolutely! A deposit is required to secure your spot, and after that, you can decide between bi-weekly payments or the full payment being sent upon project completion.

  • I always recommend getting the launch process started 2-4 weeks before the official launch date. It’s better to approach D-day with time to spare as opposed to scrambling to get everything set up on time.