NEVER LAUNCH ALONE.
Done-for-you copy and proven launch strategy designed to turn your life-changing offer into multi 5- and 6-figure launches (without lifting a finger).
You started a coaching business because you wanted more.
More time. More money. And more freedom.
Yet here you are:
- Working more now than you did at your old 9-5
- Staring at a blank Google doc hoping the words magically write themselves
- Relying on ‘template copy’ to sell thousand-dollar programs
- Embarrassed to send clients to your sales page
- Endlessly tweaking your copy and offers
Launching a new program is supposed to be fun.
You hit the ‘live’ button and watch your email fill up with dream clients ready to have their lives transformed by the offer you’ve painstakingly put together.
But your launches? They haven’t gone quite as planned.
Instead, they go something like this…
- Hitting the ‘live’ button and hearing crickets… (cue the tweaking)
- Sending SOS messages to ChatGPT since you have no one else in your corner
- Endlessly second-guessing your offer
- Scrolling your FYP and wondering how every other coach you know seems to be miraculously pulling off 5-figure+ launches
- Feeling totally spread thin writing copy for IG, email campaigns, sales pages, and meta ads
And second-guessing yourself the whole time.
It’s enough to make you want to call it quits.
But trust me when I say it’s not you. And it’s not your offer.
It’s your copy and launch strategy (or lack thereof).
And I’m here to help you fix it.
Don’t worry, your launch bestie is coming to the rescue!
Hi gorgeous! The name’s Isabel.
I am a copywriter, health coach, yoga instructor, and personal trainer.
There’s nothing in this world that I love more than helping women feel their best…
And that includes working on-on-one with soul-led business baddies to turn their offers into money-making machines…
That also change the world (no biggie).
If you’re tired of running your business with no one in your corner…
And you’re looking for someone who really gets it (aka understands your mission and can dish with you about all things health and wellness)…
Then you’re in the right place.
I’m a firm believer that the Universe puts the people we need into our lives exactly when we need them.
Let’s work together to help you build an online presence that really feels like you…
And a website that you don’t feel embarrassed sending your clients to.
It’s my job to take the ‘boring’ stuff (that I find super fun) off your to-do list once and for all.
Together, we’ll make multi-5 and 6-figure launches just a normal part of business, with…
- A game plan that lets you operate within your zone of genius, because you’re an expert coach (not a copywriter)
- A step-by-step launch strategy that’s proven to work
- A clear understanding of who your dream client is and why they need your offer - so when they see it, clicking the ‘buy’ button just makes sense
- Half of your launch to-do list already crossed off, courtesy of yours truly!
- A sales page you feel confident sending your dream client to
Which means:
- Falling back in love with your coaching business
- No more mid-launch panic attacks in the grocery store
- Building a business that works for you, not the other way around
If the thought of spending an afternoon researching and writing copy that converts makes 5 sets of Bulgarian split squats sounds fun, it’s time to call in a pro (hey, that’s me!)
I literally could not have done it without her!
"I've worked with Isabel during two of my launches and literally could not have done either without her! She has such a talent for turning my ideas into an organized plan and makes me feel like I have someone who is really dedicated to my success in my corner. Not to mention that she's an extremely talented writer that I can trust to take care of all of my copy needs. I highly recommend her to anyone with an upcoming launch.”
Jenny F.
Working with Isabel was transformative for me and my business.
"Working with Isabel was transformative for me and my business. Not only did she help me gain way more clarity on my offerings, but her work ended up boosting my website traffic by 22% and also made it so much easier for my dream clients to understand my offerings and get in touch with me to work together. I can’t recommend working with her enough.”
Hilary M.
Let’s have a lunch party!!
Conversion-ready copy… minus the hustle and headache
These made-for-you copy packages are perfect for coaches who:
- Are gearing up for a launch and can’t afford to lose sales with copy that “sounds nice” but doesn’t make you want to click the ‘buy button’
- Want to feel proud (not cringey) when they send people to their sales page
- Are selling a coaching offer they know is powerful — but can’t find the words to do it justice
- Are ready to take the guesswork out of their launch and move forward with a game plan that is proven to work
- Have had enough of ‘template copy’ and want to create a cohesive message for their sales page and emails
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The Conversion Kickstart
What’s included?
45-Minute Discovery Call: to talk project deets and put together an action plan.
Market Research and Voice of Customer Interviews: to understand why your dream client has to work with you.
Short-Form Sales Page: a max 1200-word sales page where we seal the deal with soon-to-be clients.
1 Round of Revisions: for a little fine-tuning.
Payment options include a $1,197 one-time investment (BEST VALUE) or two bi-weekly payments of $679
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The Essentials Funnel Copy Package
What’s included?
45-Minute Discovery Call: to talk project deets and put together an action plan.
Market Research and Ideal Client Interviews: to understand why your dream client has to work with you.
Long-Form Sales Page: a 2000-3000-word sales page where we seal the deal with soon-to-be clients.
6-Piece Email Marketing Campaign: because for every $1 you put into email marketing campaigns, you can make a whopping $42 back.
1 Round of Revisions: for a little fine-tuning.
Bundled together for a $2,797 one-time investment (BEST VALUE) or two bi-weekly payments of $1,497.
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The Sell-Out Masterclass System
What’s included?
45-Minute Discovery Call: to talk project deets and put together an action plan.
Market Research and Ideal Client Interviews: to understand why your dream client has to work with you
1 Opt-In Landing Page: a max 600-word landing page that makes giving you their email in exchange for access to your masterclass a no-brainer.
1 Short-Form Sales Page: a max 1200-word sales page designed to upsell watchers to purchase a high-ticket offer.
5-Piece Email Marketing Campaign: to seal the deal for masterclass watchers who are still on the fence about buying.
3-Piece Email Marketing Campaign: for anyone who opted in but didn’t (because they obviously just forgot to) watch your masterclass.
1 Round of Revisions: for a little fine-tuning.
Bundled together for a $4,397 one-time investment (BEST VALUE) or two payments of $2,397.
How do we get started?
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Step 1: Dish about your coaching biz
During this first call, we discuss a game plan for your next launch and figure out what the best copywriting package is (or come up with a custom service plan) to meet your needs.
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Step 2: Research, research, research
It’s my job to get inside the head and hearts of your dream client, which involves conducting 2-3 voice of customer calls with them. This step also includes researching competitors and creating a cohesive brand guide.
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Step 3: The fun begins
After gathering all of the necessary data, it’s time to actually start writing! During this step, I will be focused on creating strategy-driven copy with a clear message that educates your future clients on your product and turns them into lifelong fans.
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Step 4: A little touching up
Because I want you to be super excited about our work together, I invite all my clients to release their inner perfectionist and let me know all the nitty gritty details of what they’d like changed. In-depth revisions are offered up to 5 business days after project completion.
"Isabel is a phenomenal teacher and writer that consistently exceeded my expectations while working with her. Not only is she extremely knowledgeable about a variety of topics related to mental and physical health, she’s also able to deliver complicated information clearly, concisely, and in a way that is easy to digest.”
Rafael S.
"Isabel has been a great asset for us, always gives her work 100% and makes generating content for our website a breeze. Very easy to work with, comes up with ideas on how we can improve content above-and-beyond and needs very little direction to get tasks completed. Will definitely continue working with her in the future!"
Curtis D.
And finally, girlie, I say this with so much love:
You can’t do it all.
You didn’t start this business to be a slave to your laptop, working more hours as a business owner than you did during that soulless 9-5 that you ditched.
And transforming your online business into a million-dollar-making money machine will eventually require hiring the right talent.
You can either make the investment now and literally collapse time - skipping years worth of stress and struggle and waking up tomorrow with the tools you need to make bangin’ money as an online coach.
Or, you can wait.
And look back on this day two years in two or three or FIVE years and wonder, “What if?… What if I’d gone all-in on myself that day?”
Believe me when I say, that’s not what I want for you. And I know that’s not what you want either.
So instead, let’s do this together.
Imagine waking up tomorrow…
In Bali, at an Airbnb that’s so nice you feel like you’re living in your Pinterest board.
Where you get to spend slow mornings basking in your 9-5-free life (no more early morning wake-ups and hour-long commutes to get to the office).
Your days begin with you sipping fresh coconut from your private pool and checking your emails to see how much money your newest online program made while you slept.
All that’s on the schedule is one-on-one calls with your dream clients.
So after enjoying early-morning tanning sessions, you pop on the cutest matching sets, admire your sun-kissed skin, and spend afternoons working from your favorite boho-bougie coffeeshops.
Every day you wake up with same excited feeling in your belly. The same one you always get on a first date.
Your new emotional baseline isn’t dysregulation and fear about your business falling apart if you step away for an afternoon.
Instead, you spend days energized and fully present in the here and now (no more working until midnight and waking up at 3am in a panic, wondering “will I land enough clients to pay my rent this month?”).
Even more importantly, a deep sense of purpose and fulfillment follows you wherever you go.
Because you know that you’re living up to your fullest potential, making the most out of your time on this planet, and helping hundreds of other women do the same.
Book a discovery call with me today and let’s dish strategy for turning your next launch into a 6-figure paycheck.
Questions? I have answers.
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Wait times can be anywhere from 1-4 weeks depending on how jam packed my schedule is with other projects. If you can’t wait to get started, an additional rush fee can be paid to get your project to the top of my to-do list.
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This number can change depending on the project scope and how quickly the voice of customer calls can be scheduled in. On average, it takes between 2-4 weeks to completely wrap up a project.
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Unfortunately, the answer to this question is no. In most cases, it actually takes longer for me to write from scratch than to revise pre-written copy! And a big part of my job is studying your ideal client to ensure that your new messaging gets them excited to hit the ‘buy button.’
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Absolutely! A deposit is required to secure your spot, and after that, you can decide between bi-weekly payments or the full payment being sent upon project completion.
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I always recommend getting the launch process started 2-4 weeks before the official launch date. It’s better to approach D-day with time to spare as opposed to scrambling to get everything set up on time.